That was certainly true for Arrested Development and shows like that, so I think that matters. I certainly have never read a review before I watched a show-no offense -but I do think reviews really helped in terms of getting what the industry thinks of it and that trickles down to viewers.
We also know that-just like on quote-unquote “regular television”-reviews may not be that important to viewers directly. The response from fans was really, really good. And from the get-go, we were shocked at the response we were getting from Hulu and from people online about how many people liked the show, so almost out of the gate our Facebook blew up, there were tumblr pages. You don’t have the Nielsens, but somewhere there’s a counter going on, or some sort of understanding of how many people are watching this thing. It’s just “Do people want to watch this show, and how many of them are watching, and who are they, and what is their age, and what kind of things do they buy?” That doesn’t change. I mean, we knew that no matter what, it’s about viewers-whether you’re on network, cable, or broadband, it’s all the same. You know, that is an intriguing question.
#Hulu quickdraw series
Given that you aren’t seeing traditional ratings, and Hulu had never renewed a series until after you premiered, did you have any idea going into the process what it would take to get a season two?
So I think it really helps in terms of the quality as well, because it gives us more time, and more time is always a good thing-well, not always, but in our case it is. But on the creative side too, we dove right in that day and started thinking about season two. We literally turned in the final hard drive for the first season, and the next day got the pickup for season two, which was just like-psychologically-“Yay! We’re employed!” Because usually it’s nailbiting, and that’s just horrible when you’re waiting. It was unlike any pickup I’ve ever experienced. As a result, I spoke with Lehr regarding the experience of “getting renewed” at Hulu, and the way the experience both does and does not reflect the traditional process with a broadcast network or cable channel, in addition to his experience as the creator of a show that lives in this still-emergent televisual space online.Ĭultural Learnings: So when did you know you were getting a second season? The rise in streaming services has complicated the traditional way we measure television success, requiring new logics for why a show earns a second season given that we’re dealing with new data sets and lack the traditional data set-Nielsen ratings-that we consider more heavily in such analysis.
And so 2013 was a big year for the company, as they debuted and renewed their first three series: animated series The Awesomes, Latino-focused teen soap opera East Los High, and improv comedy western Quick Draw, created by John Lehr and Nancy Hower, which debuts its second season on Hulu today. After their first original scripted series Battleground came and went without even an official cancellation, the Hulu development process was something of a mystery, with most of their multi-season exclusive content coming through international licensing deals. During Hulu’s presentations during this summer’s Television Critics Association press tour, there was something new for the streaming service: shows going into their second seasons.
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